Gazing into The Future of the AAdvantage and Dividend Miles Credit Cards
I will be using my magic crystal ball to discover what it is you can expect to see in terms of mileage credit cards from the NEW American Airlines.
It did not take long for Barclaycard, the issuer of the US Airways credit card, to send an email blast to cardholder’s reassuring them that they are still a relevant card issuer. Fresh on the heels of the merger announcement this email had the air of a desperate card issuer who knew that they may be thrown to the wasteside as a victim in the consolidation of the airline industry.
But I have to say that this email was also a smart move by Barclaycard, many times people panic about the safety of their miles when two airlines are merging and Barclaycard is doing their best to reassure people that nothing is going to change with their credit card. Of course it helps them to keep all their cardholders on as long as possible so they can leverage this asset into some type of value once they are taken to the chopping block.
For all of Barlcaycard’s reassuring words that the merger changes nothing, we all know that’s true only until one day when you wake up and everything’s changed.
US Airways will most likely be the airline to stop their co-branded credit card, the new airline will fly under the American Airlines brand, and that most likely means Adios to Barclaycard’s relationship with the NEW American Airlines.
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